Reading comrehension: Advertising
 
STEP1Careful reading Choose the best answers:
1.The word advertising means to make a product known to . D
A managers through broadcast B leaders by radios
C firms by printed notices D people in various ways.
2.One advantage of advertising is that it helps . A
A increase product sales B make a product more expensive
C increase production D reduce the costs of a product
3.Advertising is a highly developed . B
A information B industry C trade D science
4.The development of radio, television, cinema, magazines and newspapers has with the development of advertising. B
A followed up B gone hand in hand C gone behind D taken place
5. The best chance to reach customers is to . C
A sell them the product B sell them what money can not buy: love, happiness and success.
C appeal to their emotions D reduce the price of the products.
6The development of media has gone hand hand the development of advertising. C
A. by; by B. by; with C. in; with D. in; by
8.People react to advertisements in different ways.Because . 𰸣A
A. ads are useful and entertaining to some people while annoying to others
B. ads are useful and entertaining C. ads are annoying
D.ads are not only useful and entertaining but annoying
9.When we buy an expensive product, can help us make the right decision.𰸣B
A. sellers B. ads C. our friends D. defenders
10.Not all ads are used to promote a product or to increase a companys profits means 𰸣 D
A. all ads are used to promote a product or to increase a companys profits
B. few ads are used to promote a product or to increase a companys profits
C. no ads are used to promote a product or to increase a companys profits
D. all ads are not used to promote a product or to increase a companys profits
11.In order not to become easy target for ad makers, we must𰸣. A
A. distinguish between fiction and facts B. watch TV more often
C. believe all the ads D. never believe any ads
12.The best chance to reach customers for the advertisers is t𰸣 . A
A. appeal to their emotions B. make interesting pictures
C. give customers proper prices D. send messages to customers
13.Paragraph 4 is mainly about  .  C
A. ads must increase the production B. ads must reduce the price of the production
C. ads must help companies and customers D. ads must make a product more expensive
14.Which sentence tells us the main idea of Paragrah   5C
A. The most important function of advertising is to introduce the prices of the products.
B. The most important function of advertising is to introduce the types of the products.
C. The most important function of advertising is to introduce new products.
D. The most important function of advertising is to introduce the company where the products come from.
15.Why is advertising popular   C
A. Because ads are found in newspapers. B. Because ads are found on the Internet.
C. Because ads are found on TV. D. Because ads are found everywhere.
16.We can infer from the last sentence of the text𰸣that .  C
A. we must learn to believe ads B. we must learn to accept ads
C. we must learn to analyse ads D. we must learn to accuse ads

STEP2Find out the main idea for each paragraph
Pa1: Ads are found almost everywhere
Pa2: People react to advertisements in different ways.
Pa3: The basic principle of advertisements is to influence customers choices.
Pa4: Ads help companies and customers n a variety of ways.
Pa5: the most important function of advertising is to introduce new products.
Pa6: Governments and other organizations use ads to make people aware of government policies and social problems.
Pa7: Customers should be careful of illegal ads.
Pa8: Customers should learn to protect themselves from false ads and make smart choices.

STEP3T or F
1.People react to advertisements in different ways.( )
2.The basic principle of advertising is fairly difficult.( )
3.Since an increase in sales means an increase in production, the price may be increased, too. ( )
4.Truthful ads provide good information that helps customers to decide whether they want or need the advertised product.( )
5.Perhaps the most important function of advertising is to increase a companys profits. ( )
6.By using the techniques developed by the advertising industry, governments and other non-profit organizations can spread knowledge, change attitudes and improve society.( )
7.All ads are not used to promote a product or to increase a companys profits.( )

STEP4Scan the text quickly and underline advantages and disadvantages mentioned in the test.•Are advertisements good or bad for people?
Make a list of advertisement and disadvantages of advertisements.
Advantages Disadvantages
Provide information Mislead customers
Increase sales Give false or incorrect information
Make the public aware of social problem Raise the price of products
Cut costs of newspapers and make them cheaper. Take too much time or space on TV or newspapers
THE HISTORY OF ADVERTISEMENT
1.the first form of advertising : in Greece and Egypt around 1500 B.C.
2.the first printed advertisement: in London 1477
3.the first commercials on radio: about 1920
4.the first commercial on TV: after World War 2

STEP5COMPLETE THE FOLLOWING OF THE PASSAGE
Advertising is a highly _________ industry. It has gone ______________with radio, television and other media.
However, people ______ to ads in different ways. Defenders think ads are useful and helpful and help consumers make _________ choices. But critics _______ companies of using ads to mislead us. Advertising __________ customers choices by introducing a brand name and ___________ products with customers needs. There are so many ads for customers, so advertisers try to get their message ______ by ___________ to their
emotions.
Ads help companies and customers in a__________of ways. They can help companies________ sales and _______ the prices. Meanwhile, they help customers choose among all the available products. In fact, truthful ads provide good ____________, and help customers compare features, functions and costs. Some governments name their spokesman or spokeswoman to make people _______ of their social problems and policies.
Customers should protect themselves by keeping an _____ out for bad ads, ______________ between fiction and facts and making good choices.

Words and expressions.
1. convey: vt.
1)express convey sth/ that ~ ones feelings ~ my best wishes to sb.~ that ~ how
Words failed to convey my feelings.
Please convey my best wishes to him.
Her letter conveys that she has a warm heart.
Words cannot convey how happy I am.
2) =take/carry convey toconvey fromThese are facts we must take into consideration.
Safe driving is good because it takes into considering the lives of people.
For a big house, the price is fairly cheap, you have got to take the money youll spend on repairs into consideration.
Lets take into consideration the consequence of hasty decision.
We must take local conditions into account.
3. charge n.in charge of in the charge of take charge (of)
She is __________ the sales department.
The patient is ____________ of the nurse.
The children were left _____________ a neighbor
4. blame 1) be to bܹҡme
I am not to blame for the mistake.  The driver was not to blame for the traffic accident.
2) blame sb. for sth blame sth. on sb
Dont blame your mistakes on others.
He blamed his failure on his father.
He blames you for neglect of duty.
5. react react to
How did he react to your suggestion? she reacts badly to this kind of medicine. she reacted to the insult by turning her back on him.
6. accuse accuse sb of sth
They accused him of taking bribes.
John was accused of stealing a car.
Toms teacher accused him of cheating in the exam.
7. associate
associatewith
1) I dont want to be ~ed with that affair.
2)His father doesn't like him to be ~ed with such people.
3) Doctors are always ~ed in childrens mind with injections and pains.
8. get across
1) get sb across
The general finally got his troops across the river.
Would you please help me to get the children across the street?
2) get sth across to sb
He was unable to get across to the audience what he meant. The teacher tried to explain the problem, but the explanation did not get across to the class.
9. appeal
1)appeal to sb.=attract sb
This novel will appeal to the public.
Bright colors appeal to small children.
These pictures do not appeal to me.
2) appeal to sb for sth=ask sb for sth
appeal to sb to do sth
The lost child appeal to the policeman for help.
The students appealed to the director to help them get costumes for the performance.
3)
He decided to appeal to a higher court.
John first appealed to the Governor, then to the President, but he never received a reply.
9. keep an eye out
keep ones eyes open
Ive lost my ring----could you keep an eye open for it while you clean the house?
Remember to keep your eyes open for a large blue truck.
10.attach
1)attach sth to sw
Please attach a present photograph to your application form.
The calendar is attached to the wall by a nail.
2) attach to
The hospital is attached to the medical cottage.
He is foolishly attached to old customs.
The boy is deeply attached to his parents.
11. make sense
It makes senses to look after yourself.
This sentence doesnt make any sense.
Read it and tell me if it makes sense.

Exercise 
1. ---How do you deal with the disagreement between the company and the costumers?
---The key _____ the problem is to meet the demand _____ by the customers.
A to solving; making B to solving; made
C to solve; making D to solve; made
2. ---Why did you leave that position?
---I _____ a better position at IBM.
A. offer B. offered C. am offered D. was offered.
3. I couldnt do my homework with all that noise_______
A. going on B. goes on C. went on D. to go on
4. The prize of the game show is $30,000 and an all expenses _____ vacation to China.
A. paying B. paid C. to be paid D. being paid.
5. Its necessary to be prepared for a job interview. ______ the answers ready will be of great help.
A. To have had B. Having had C. Have D. Having.
6. When asked by the police, he said that he remembered _____ at the party, but not _______
A. to arrive; leaving B. to arrive; to leave C. arriving; leaving D. arriving; to leave
7. Having a trip abroad is certainly good for the old couple, but it remains ______ whether they will enjoy it.
A to see B to be seen C seeing D seen
8. I dont want ____ like Im speaking ill of anybody, but the managers plan is unfair.()
A. to sound B. to be sounded C. sounding D. to have sounded
9. With a lot of difficult problems , the newly-elected president is having a hard time.
A. settled B. settling C. to settle D. being settled
10. When , the museum will be open to the public next year.
A. completed B. completing C. being completed D. to be completed
11. In some parts of London, missing a bus means ______for another hour.
A. waiting B. to wait C. wait D. to be waiting
12. ____ in a white uniform, he looks more like a cook than Ͼ�doctor.??
A. Dressed B. To dress C. Dressing D. Having dressed
13. _________ from heart trouble for years, Professor White has to take some medicine with him wherever he goes.
ASuffered BSuffering
CHaving suffered DBeing suffered
14. _________ blood if you can and many lives will be saved.
AGiving BGive CGiven DTo give
15. Tony was very unhappy for ___ to the party.
A. having not been invited B. not having invited
C having not invited D. not having been invited
16. The ___ boy was last seen ___ near the East Lake.
A. missing playing B. missing play
C. missed played D. missed to play
17. In 1636, Harvard is one of the most famous universities____ in the United States.
A. Being founded B. It was founded C. Founded D. Founding
18. He sent me an e-mail, ___ to get further information.
A. hoped B. hoping C. to hope D hope
19. You should have thanked her before you left.
I meant _______ , but when I was leaving I couldnt find her anywhere.
A. to do B. to C. doing D. doing so
20. Daddy didnt mind what we were doing, as long as we were together, __________fun.
A. had B. have C. to have D. having
21. All the preparations for the task ______,and we're ready to start.
A. completed B. complete C. had been completed D. have been completed
22. _________more attention, the trees could have grown better.
A. Given B. To give C. Giving D. Having given
23. The picture ______ on the wall is painted by my nephew.
A. having hung B. hanging C. hangs D. being hung
24. When I got back home I saw a message pinned to the door, ____ "Sorry to miss youwill call later."
A. read B. reads C. to read D. reading
25. With the door ___ on , the thiefs heart ___ faster.
A. knocked ;beat B.being knocked ;beat C.being knocked ;hit D.beat ;hit
26. In order to improve English,__.
A.Jennys father bought her a lot of tapes
B.Jenny bought a lot of tapes for herself
C.a lot of tapes were bought by Jenny
D.a lot of tapes were bought by Jennys father
27. Having been attacked by terrorists, ________.
A. doctors cane to their rescue B. the tall building collapsed
C. an emergency measure was taken D. warnings were given to tourists
28. Everything ___ into consideration , they ought to have another chance.
A.to take B. to be taken C. taken D.taking
29. Linda worked for the Minnesota Manufacturing and Mining Company, ____ as 3M.
A. knowing B. known C. being known D. to be known
30. News reporters hurried to the airport ,only__the film stars had left.
Ato tell   B to be told    C telling   D tell
key 
1---15 BDABD CAACA AACBD 16---30 ACBBD DABDB BBCBB