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双语:经济危机了,圣诞还血拼吗? |
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作者:soosun 文章来源:本站原创 点击数: 更新时间:2008-12-6 |
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双语:经济危机了,圣诞还血拼吗? Christmas retail sales this year will stagnate, showing 0% growth--a marked contrast to the average 5% growth in seasonal spending seen each year since the start of the millennium. Since 2000 Christmas spending has grown by five per cent per year on average, according to the firm. Last year it grew slightly, despite predictions it would stall. But now the looming recession means people are looking to have a "much less indulgent" festive season, according to Richard Perks, Mintel's director of retail and financial research. He said: "There is always a lot of emotional pressure to spend money and spoil everyone over the festive season, and during the years of unprecedented boom time, many Brits enjoyed lavish Christmases. But this year, as budgets tighten, Christmas will become a much less indulgent affair. Mintel's research found that nearly half of people (41 per cent) said they will be spending less this year--almost double the 22 per cent who said that last year. Just 20% say they will still splash out at Christmas even though money is tight, a significant drop on last year's 32%. Only those young enough to be unburdened by mortgages and other financial commitments are likely to continue spending freely, according to Mintel's research. Mr Perks said: "Shops that target the under 25s, such as young fashion, games and those that sell small electricals, should do relatively well this Christmas in comparison to other markets." "As a result, many retailers will be looking for ways to encourage people to part with their cash, and so we're likely to see discounting and end-of-year sales start before Christmas." |
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文章录入:soosun 责任编辑:51education |
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