When it comes to recruiting students for college, admissions officials are turning to increasingly outlandish stunts to get the attention of high schoolers. Birthday cards, ski weekends and even reality TV shows are being used by colleges and universities to get an edge.

　　Personal contact with students is in. Indiscriminate mass mailings are out.

　　"Everybody's trying to do something that isn't the mundane," said Dan Kunzman, vice president of admissions at Doane College in Crete in southeast Nebraska.

　　The marketing efforts are being driven, in part, by the standard issues college rankings and involved parents. But schools in states including Nebraska also are struggling to fill seats and deal with declining enrollment.

　　Get an edge是一个俚语，意为“获取优势，取胜”，词组get an edge on/over sb表示“胜过某人；[美]怀恨某人”。
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与edge相关的词组还有on edge（紧张不安）；set sb.'s teeth on edge（使生气）等。

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