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四步法打造完美促销信 |
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作者:www.51ed… 文章来源:本站原创 点击数: 更新时间:2006-9-23 |
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促销的目的就是要卖出产品,那么怎样才能把促销信写得吸引人、让人一看就对产品感兴趣呢?下面就教你促销信的四步写法、打造 very attractive 的促销信。 第一步:To arouse attention 促销信都是“不请自来”,所以开头一定要有吸引力和诱惑力。It must make an appeal to some particular buying motive and may begin with a question, and instruction, a quotation or an attention-grabing short story. Sometimes if required, it may even begin by suggesting the very opposite to what you want. 看看下面这些开头是怎么写的: 1) Would you like to reduce your rising domestic fuel costs? 2) Why not enjoy the colorful spring by joining the flying Horse Tourist Group after a completely busy winter? 3) Just imagine how comfortable you are when you stretch out those tired limbs on our newly developed White Cloud water bed. 第二步:To create interest and desire 第四步:To motivate actions |
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