Section B 10%（10×1%）

Directions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A), B), C) and D). Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.

注意：此部分试题请在答题卡2上作答。（无忧教育整理www.51education.net）

Passage One

Questions 26 to 28 are based on the passage you have just heard.

26. A) The lack of time                                    C) The frustrations at work

B) The quality of life                                     D) The pressure on working families

27.A) They were just as busy as people of today.

B) They saw the importance of collective efforts.

B) convey more detailed messages

C) use more production techniques

D) get messages out more effectively

4.Advertising on radio continues to grow because ________.

A) more local radio stations have been set up

B) modern technology make it more entertaining

C) it provides easy access to consumers

D) it has been revolutionized by Internet radio

5.Magazines are seen by advertisers as an efficient way to ________.

A) reach target audiences

B) appeal to educated people

C) attract diverse audiences

D) convey all kinds of messages

6.Out-o-home advertising has become more effective because ________.

A) billboard can be replaced within two hours 

B) consumers travel more now than ever before

C) such ads have been made much more attractive

D) the pace of urban life is much faster nowadays

7.The challenge to Internet advertisers is to create ads that are ________.

A) quick to update

B) pleasant to look at

C) easy to remember

D) convenient to access

8.Internet advertisers will have to adjust their methods to reach audiences that tend to be quite homogeneous.

9.Direct mail is an effective from of advertising for businesses to develop relationships with consumers.

10.This passage discusses how advertisers select media for advertisements.

Part III Listening Comprehension (35 minutes) 35%
Section A 15%（15×1%）

Directions: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A), B), C) and D), and decide which is the best answer. Then mark the corresponding letter oh Answer Sheet 2 with a single line through the centre.

注意：此部分试题请在答题卡2上作答。（无忧教育整理www.51education.net）

Questions 11 to 18 are based on the conversation you have just heard.

11.(A) Give his ankle a good rest.                  (C) Continue his regular activities.
   (B) Treat his injury immediately.                     (D) Be careful when climbing steps.

12.(A) On a train.                                       (C) In a theater.
   (B) On a plane.                                        (D) In a restaurant.

13.(A) A tragic accident.                                    (C) Smith's unusual life story.(B) A sad occasion.                                      (D) Smith's sleeping problem.

14.(A) Review the details of all her lessons.

(B) Compare notes with his classmates.

(C) Talk with her about his learning problems.

(D) Focus on the main points of her lectures.

15.(A) The man blamed the woman for being careless.

(B) The man misunderstood the woman's apology.

(C) The woman offered to pay for the man's coffee.

(D) The woman spilt coffee on the man's jacket.

16.(A) Extremely tedious.                                  (C) Lacking a good plot.
(B) Hard to understand.                              (D) Not worth seeing twice.

17.(A) Attending every lecture.                       (C) Reading very extensively.
(B) Doing lots of homework.                         (D) Using test-taking strategies.

18.(A) The digital TV system will offer different programs.
(B) He is eager to see what the new system is like.
(C) He thinks it unrealistic to have 500 channels.
(D) The new TV system may not provide anything better.

Questions 19 to 22 are based on the conversation you have just heard.

19.A) A notice by the electricity board.

B) Ads promoting electric appliances.

C) The description of a thief in disguise.

D) A new policy on pensioners' welfare.

20.A) Speaking with a proper accent.

B) Wearing an official uniform.

C) Making friends with them.

D) Showing them his ID.

21.A) To be on the alert when being followed.

B) Not to leave senior citizens alone at home.

C) Not to let anyone in without an appointment.

D) To watch out for those from the electricity board.

22.A) She was robbed near the parking lot.

B) All her money in the bank disappeared.

C) The pension she had just drawn was stolen.

D) She was knocked down in the post office.

Questions 23 to 25 are based on the conversation you have just heard.

23. A) Marketing consultancy.

B) Professional accountancy.

C) Luxury hotel management.

D) Business conference organization.

24.A) Having a good knowledge of its customs.

B) Knowing some key people in tourism.

C) Having been to the country before.

D) Being able to speak Japanese.

25.A) It will bring her potential into full play.

B) It will involve lots of train travel.

C) It will enable her to improve her Chinese.

D) It will give her more chance to visit Japan.

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